What on Earth is going on in the minds of 3DTV manufacturer’s? Have Sony, Samsung, Panasonic, LG and the likes had a collective “marketing brain” meltdown?
If they want 3D to succeed in the home, they all need to be pushing in the same direction. Now they’ve fallen to in-fighting, just like the old VHS/Betamax and Blu-Ray/HD-DVD days. Remember those fights, guys? They weren’t pretty!
So let’s look at the exclusive movie tie-ins the manufacturers are trying to tempt us into buying their 3DTV’s with…
Blu Ray 3D Exclusive Tie-Ins
Samsung Exclusive Tie-In with Dreamworks: “Monsters Vs Aliens”, “How To Train Your Dragon” and “Shrek 4” Blu Ray 3D.
Sony Exclusive Tie-In with Disney Home Entertainment: “Alice in Wonderland” and/or “Bolt” with selected Bravia 3DTV’s.
Panasonic Exclusive Tie-In with 20th Century Fox Home Entertainment: “Coraline” and “Ice Age: Dawn of the Dinosaurs” with selected Viera 3DTV’s… oh, and Avatar on 3D Blu-Ray in December 2010 (NICE! I bet that exclusive cost a pretty penny!) (we predicted back in January that by the year end we’d see Avatar on Blu Ray 3D but we didn’t predict the part of, “Only with a Panasonic!”)
LG Exclusive Tie-In: err, a link with Sky? Does this show that LG are doing the right thing and staying out of the exclusive licensing of Blu Ray 3D content?
Now, I think this is a bad idea in general, from the viewpoint of getting 3D uptake to increase, but why aren’t these disks with the 3DTV’s when you buy them? Most are “mail in rebates” with delivery times of “8-14 weeks”. So you’ve got a state-of-the-art 3DTV in your house with next to nothing to watch for 8-14 weeks? Wow.
Retail Blu Ray 3D
Retail releases of Blu Ray 3D so far include “Cloudy with a Chance of Meatballs” and “Monster House” by Sony and, err, “Disney’s A Christmas Carol” shouldn’t be too far away… and “Toy Story 3” in 3D is also rumoured… ahem. The current 3D movie tie-ins are for a limited time, but no-one seems to know how long they’re going to last. Presumably it has to be long enough to keep the licencee happy which would probably be a few months at least.
It looks like the current best bet for content is a PS3 for 3D games from the Playstation Network and the Sky 3D channel which launches next month (woohoo the Ryder Cup) along with any Blu Ray 3D disks you can scrounge.
Perhaps the exclusive tie-ins were always going to happen, given the lack of content. It makes sense that manufacturers would fight over it, but I think it’s annoying and counter-productive for 3D adoption. What do you think? Post a comment below…
(note: these tie-ins may be geo-specific. I haven’t verified them for the UK)