Panasonic – 3D Blu-Ray Authoring Facility Ready

Panasonic, hot on the heels of their CES news of a complete end-to-end Full HD 3D product lineup from VIERA consumer 3D TVs to a Prosumer Full HD 3D camcorder, have announced that their 3d Blu-Ray authoring facility, the Advanced Authoring Center located at Panasonic’s R&D facility, Panasonic Hollywood Laboratory is “ready for business”.

Says the press release…

The Advanced Authoring Center was recently upgraded and equipped with the latest 3D technological innovations, based on standards developed by the Blu-ray Disc Association. The Center now offers studios and filmmakers Blu-ray 3D™ image processing, interactive programming, as well as authoring and disc certification services, which are capable of making Blu-ray 3D Discs commercially available as early as Spring 2010.

“Given Panasonic Hollywood Laboratory’s vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center. “This laboratory, located as we are in the world’s entertainment capital, is proud to offer the filmmaking community the industry’s first complete, end-to-end Blu-ray 3D™ encoding and authoring facility. Blu-ray 3D™ is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D™.”

So there you go… film your own 3d movies, then burn 3d Blu-ray discs to play on your own firmware upgraded PS3 and watch on your own Full HD 3d-TV set… all of which should be possible in 2010!

See inside Panasonic’s Hollywood Lab…

(image, panasonic website. Copyright, panasonic)

About Guy Wilson

Guy Wilson started writing for the 3DTVReviewer blog in early 2010. Guy is passionate about all forms of 3D tech and can be contacted at
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