Sky Profits From HD, 3D Next?

Sky has announced an increase in revenue of 10% (year on year, to £2.9 billion), and increased profits of 4% (year on year to £401m in the six months to the end of December 2009) as a result of more people taking its Sky+HD package (over 2 million out of a subscriber base of 9.7 million)…

This quarter saw record growth in Sky+HD following a good response to our Christmas marketing campaign. We added 482,000 net Sky+HD customers, a 156% increase year on year, meaning that we have added 1.3 million HD customers in the last 12 months. Today, more than two million customers are choosing to pay just 30p extra a day to enjoy our highest quality viewing experience, including 37 channels from a range of leading brands. We continue to extend our HD offering further for customers. This quarter we added E4 HD, Sky Movies Indie HD and MGM HD to the channel line-up and completed the roll-out of our new EPG to all HD households.

Sky also announced that…

From 28 January 2010 all new and upgrading customers will receive a Sky+HD box and, if they subscribe to our £10 a month HD channel pack for the first time, they will receive their HD box for free (subject to an installation charge).

Regarding 3D plans, they said…

All HD boxes already have our new on-screen TV guide and later this year we will launch our video on demand and 3D service to HD boxes.

… and…

Sky 3D

In April 2010, we plan to launch Sky 3D, Europe’s first dedicated 3D TV channel. Initially, the channel will be available to commercial customers, offering a live Premier League match in 3D each week. Later in the year, as availability of 3D TV sets continues to grow, we plan to make Sky 3D available to all Sky+HD customers, with a wide range of 3D content including movies, sport, documentaries, entertainment and the arts. Sky 3D will work with all existing Sky+HD boxes and will initially be introduced at no extra cost for customers who subscribe to Sky’s top TV package and the Sky+HD pack.

As part of the preparations for this ground-breaking launch, Sky will broadcast the world’s first live 3D TV sports event on 31 January 2010. Live coverage of the Premier League match between Arsenal and Manchester United will be filmed in 3D and broadcast over the Sky platform to selected pubs around the UK and Ireland.

So, to get the 3D channel when it launches “at no extra charge” to customers, you’ll need the Sky+HD Sky World package at £58.50 per month (at time of writing) which comes with the basic Sky channels, Sky Sports and Sky Movies. You can sign up for Sky by clicking here.

(source: Sky press release, Sky logo copyright BSKYB)

About Guy Wilson

Guy Wilson started writing for the 3DTVReviewer blog in early 2010. Guy is passionate about all forms of 3D tech and can be contacted at
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