TCL Pushes LCD And 3DTV Hard

According to Xinhua, the Chinese news agency, TCL, China’s top appliance manufacturer, has started building a new 8.5 generation LCD production line in the city of Shenzhen.

The plant, the ownership if which is split evenly between TCL and Shenchao Technology Investment Company, involves an investment of $3.6 billion and covers an area of 600,000 square meters. (that’s about the size of 60 large Tesco supermarket stores, in case you were wondering!)

The facility has a capacity of 14 million LCD panels per year, with an estimated output value of $2.48 billion. Manufacturing is expected to start in August 2010, with mass production beginning at the end of 2011.

At the recent CES 2010, TCL showed both an auto-stereoscopic 3D TV (no glasses required)…

… and a 240 Hz 3D-TV which required viewing glasses ….

It’s likely that the new plant will product LCD, LED-LCD and 3D-TV’s. The main products will be 26-32 inch, 46 inch and 55 inch LCD TV modules.

TCL sells products under the brand names Thomson, Alcatel, RCA as well as TCL, and sold over 14 million TV’s worldwide in 2008.

From TCL company news…

According to the latest forecast of Display Search, the market demand for LCD TVs in 2009 will reach 127 million units, an increase of 21% over the same period of the previous year; in which the sales volume in the Chinese market reaches 23.60 million units, accounting for 19% of the global pie. It is estimated that the global sales volume will reach 188 million units in 2012, with the average annual compound growth rate (CAGR) reaching 15%. By then, China will have a 21% market share and become the world’s largest LCD TV consumer market.

TCL and 3DTV

From a different TCL press release…

The innovative new 3D autostereoscopic LCD TV first launched by TCL is one of the key products exhibited (at CES 2010). The advanced 3D LCD TV which requires no special glasses for light signal splitting has drawn extensive attention in the industry.”

These 3D LCD TVs can be used widely as new information carrier in public places such as subways, airports and shopping malls. This product was already installed at Shenzhen Bao’an International Airport on 16 January 2009 and will be displayed at Guangzhou Baiyun Airport later this month. Another 3D LCD TV model which requires special glasses will also enter the market soon. It is predicted that in 2009 Hollywood and China will launch more 3D household-oriented films and games, which will bring exciting visual experience in everyday life.

Mr. Li Dongsheng added: “From CRT to LCD, and then to 3D LCD, Chinese enterprises have been catching up with global leading enterprises in LCD TV and display technologies. This indicates that Chinese enterprises, with their unparalleled manufacturing advantage, have substantially improved their competence in independent intellectual property rights and are striving to lead the industry. The natural light technology, 3D display technology developed by TCL and the LCD mass production module reflected the efforts made by Chinese enterprises to constantly improve core competitiveness. Meanwhile, TCL is preparing to participate in the 3D TV content production as well as promote the establishment of domestic industry standard for 3D high definition LCD display technology.”

About Guy Wilson

Guy Wilson started writing for the 3DTVReviewer blog in early 2010. Guy is passionate about all forms of 3D tech and can be contacted at
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